Last updated: April 14, 2023

SentianTechnologies AB (referred to as "SentianAI," "we," "us," or "our") provides this website ( and this privacy policy to explain how SentianAI ("we," "us," or "our") collects, uses, and protects your personal information when you use our services in the European Union (EU). This policy applies to the SentianAI website, applications, and any other related services we offer (collectively referred to as the "Service").

Your rights as an affected party

  • You may exercise the following rights at any time by contacting our data protection officer at the address provided:
  • Information about your stored data and how we process it.
  • Correction of incorrect personal data.
  • Deletion of your stored data.
  • Restriction of data processing if we are not yet permitted to delete your data due to legal obligations.
  • Objection to your data being processed by us.
  • Data portability if you have consented to data processing or have concluded a contract with us.
  • Where we obtained your consent, you can withdraw that consent at any time with future effect, including shared data with regards to the AIoT whitepaper.
  • You can contact your local supervisory authority at any time with a complaint. Your supervisory authority varies depending on your country of residence, your work, or the nature of the alleged infringement.

Purposes of data processing by the responsible body and third parties

We only process your personal data for the purposes stated in this privacy policy. Your personal data will not be passed on to third parties for purposes other than those mentioned. We will disclose your personal data to third parties only if:

  • You have given your express consent.
  • Processing is necessary to fulfill a contract agreed with you.
  • Processing is necessary to fulfill a legal obligation.
  • Processing is necessary to protect legitimate interests, and there is no reason to believe that you have an overriding legitimate interest in not having your data disclosed.

Deleting and blocking data:

We adhere to the principles of data avoidance and data economy. Therefore, we store your personal data only as long as necessary to achieve the purposes mentioned here or as required according to the various storage periods determined by the competent legal authorities. Once the purpose in question no longer exists or the storage period expires, the corresponding data will be routinely blocked or deleted as required by law.

Collection of general information when you visit our website

Information of a general nature is automatically collected by a cookie when you access our website. This information (server log files) includes, among other things, the type of browser used, the operating system used, the domain name of your internet service provider, and other similar data. None of the information collected can be connected to you as an individual.

This information is produced automatically during Internet use and is required for technical reasons so that the requested web content can be correctly displayed. It is processed for the following purposes in particular:

  • Ensuring smooth connection to the website.
  • Ensuring our website works properly.
  • Evaluation of system security and stability.
  • Other administrative purposes.
The processing of your personal data is based on our legitimate interest arising from the aforementioned purposes of data collection. We do not use your data to draw conclusions about you personally. The only recipients of the data are the responsible body and, if applicable, the external processor.

Anonymous information of this kind can be statistically analyzed to improve our website and its underlying technology. Server log files are deleted regularly.


We use "cookies," as do many other websites. Cookies are small text files that are transferred from a website server to your hard drive. When this happens, we automatically receive certain data, such as your IP address, the browser used, the operating system on your computer, and your connection to the Internet.

Cookies cannot be used to run programs or transfer viruses to your computer. Based on the information contained in the cookies, we can simplify navigation for you and ensure that our website displays correctly.

The information we collect will never be forwarded to third parties or linked to your personal data without your explicit consent.

Our website can be viewed without the use of cookies. Internet browsers are normally configured to accept cookies. You can disable the use of cookies at any time via your browser settings. Please refer to your Internet browser’s help feature to learn how you can change these settings. Please note that some of our website features may not work if you have disabled the use of cookies.

Registration on our website

When you register to use our personalized services, we collect some of your personal data, such as your name, address, and contact and communication details like your telephone number and email address. If you share data for the purpose of downloading our AIoT white paper, your data will be shared with Device Insight GmbH. If you are registered with us or for the AIoT white paper, you can access content and services that we only offer to registered users. On request, registered users may change or delete the data entered during registration at any time. Of course, we will also provide you with information about the personal data we have stored at any time. We will be happy to correct or delete your personal data at your request, including data for registration of the white papers download, provided that there are no legal storage obligations to the contrary. To contact us about this, please use the contact information at the end of this privacy policy.

Contact Form

If you contact us with any questions by email or through the contact form, you thereby give us your consent to contact you. A valid email address is required for this purpose. It is used to allocate the request and then reply to it. The provision of any further data is optional. The information you give us will be stored for the purpose of processing the request, as well as for potential follow-up questions. After your request has been processed, your personal data will automatically be deleted.

Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (Google). Google Analytics uses "cookies," text files stored on your computer that enable the analysis of your website usage. Cookie-generated information about your use of this website is usually transmitted to and stored on a Google server in the USA. However, because IP anonymization is activated on this website, Google will store your IP address in shortened form if you are accessing this site from within the European Union or the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics is not associated with other data from Google.

The purposes of data processing are to evaluate the use of the website and to compile reports on activities on the website. Other related services will then be provided based on your use of the website and the internet. The data is processed on the basis of the legitimate interest of the website operator.

You can prevent cookies from being stored by selecting the appropriate settings in your browser. However, we wish to point out that by doing so, you may not be able to enjoy the full functionality of this website. You can additionally prevent the collection of data produced by the cookie and associated with your use of the website (including your IP address), its transmission to, and its processing by Google, by downloading and installing the browser plugin available at the following link: Browser Add-On to deactivate Google Analytics. In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. This will save an opt-out cookie onto your device. This will prevent the collection of data by Google Analytics on this website when using this browser in the future, as long as the cookie remains installed in your browser.

Use of Google Maps

This website uses Google Maps API to display geographical information. When Google Maps is used, Google also collects, processes, and utilizes data about the visitor's use of map functions. For more information about how Google processes information, please see Google's Privacy Policy. There, you can also access the Data Protection Centre to change the protection settings for your personal data.

Embedded YouTube videos

On some of our webpages, we embed YouTube videos. The operator of those plugins is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. As soon as you visit a page with a YouTube plugin, a connection to YouTube servers will be established. This will inform YouTube which pages you are visiting. When you are logged in to your YouTube account, YouTube can associate your browsing habits with you personally. You can prevent this by logging out of your YouTube account beforehand. As soon as a YouTube video starts, the provider uses cookies that collect information about user behavior. If you have deactivated the storage of cookies for the Google Ad program, you do not have to reckon with such cookies when viewing YouTube videos. YouTube also stores non-personal usage information in other cookies. If you wish to prevent this, you must block cookies from being saved in your browser. For more information about YouTube data protection, please see the provider's data protection policy.

Links to other websites

If you visit an external website from our site, the external provider may receive information from your browser about which of our web pages you came from. The external provider is responsible for this data. Like any other website provider, we are not in a position to influence this process.

Google AdWords

Our website uses Google Conversion Tracking. If you have reached our website via an ad placed by Google, Google AdWords sets a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of our website when the cookie has not yet expired, we and Google can detect that the user clicked on the ad and proceeded to this website. Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted into conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not wish to participate in tracking, you can refuse to allow the required cookie to be set – for example, using browser settings that deactivate all automatic cookie settings or by setting your browser to block cookies from the "" domain.

Changes to our Privacy Regulations

We reserve the right to adjust this privacy policy so that it always meets the current legal requirements or to include changes to our services in the privacy policy, such as the introduction of new services (website function). Any subsequent website access will then be subject to the terms of the new privacy policy.

Contact Information

If you have any questions about data protection, please write us an email or contact the person responsible for data protection in our organization directly:
SentianTechnologies AB
Bredgatan 4,
21130 Malmö, Sweden